Gives Back

what is the
beauty of giving

The Beauty of Giving was founded in 2013 by Modern Beauty Supplies in honour of Byron Thompson, a beloved team member who passed away from ALS. Every two months, we partner with a carefully selected charity and one of our biggest beauty brands to feature a top selling product. For the two-month period, all proceeds from the featured product are donated to the selected charity.

Our goal is simple and encompasses our tagline: beauty gives back. We want to spread the love and kindness of the beauty industry to our communities and those in need. Since our conception, we have raised over $175,000 and with your help, we can continue to inspire change, one bottle at a time.

  1. FIND – Look for this months featured product.
  2. BUY – Buy the featured product in-store or online.
  3. GIVE – 100% profits go to the featured charity!

Canadian Cancer Society
Featured Product

Moroccan oil Dry Shampoo
Light or Dark Tones - You Choose!

Ultra-fine, oil-absorbing rice starch removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula breaks down instantly, leaving no dull residue. Dark Tones maintains the natural richness of dark, brunette tones, while Light Tones contains subtle violet undertones to balance brassiness in blondes.

ends in

Canadian Cancer Society
Featured Charity

The Canadian Cancer Society is the largest charitable funder of breast cancer research in Canada. CCS invests in the most promising breast cancer research that is leading the way in prevention, diagnosis and treatment and care. They also fund Canada’s leading breast cancer patient support network, which works to improve the quality of life and the emotional support needed for those affected by this disease.