Gives Back

what is the
beauty of giving

The Beauty of Giving was founded in 2013 by Modern Beauty Supplies in honour of Byron Thompson, a beloved team member who passed away from ALS. Every two months, we partner with a carefully selected charity and one of our biggest beauty brands to feature a top selling product. For the two-month period, all proceeds from the featured product are donated to the selected charity.

Our goal is simple and encompasses our tagline: beauty gives back. We want to spread the love and kindness of the beauty industry to our communities and those in need. Since our conception, we have raised over $175,000 and with your help, we can continue to inspire change, one bottle at a time.

  1. FIND – Look for this months featured product.
  2. BUY – Buy the featured product in-store or online.
  3. GIVE – 100% profits go to the featured charity!

Featured Product

Keune Design
Silver Reflex Shampoo 8.5oz

For the removal of unwanted yellow tones from blond, grey and white hair, leaving it glossy, conditioned, vibrant and bright. Keune Silver Reflex Shampoo gently cleans and protects hair. It can also be used to neutralize yellow in bleached hair.

Massage through wet hair, rinse thoroughly. For extra neutralization of yellow, leave in hair for 2 to 3 minutes.

ends in

Featured Charity

Dealing with lymphoma can be overwhelming, whether you’re a patient yourself or you know someone who is. But you don’t have to face it alone. We connect patients, their family and friends, medical professionals, researchers, volunteers, and donors to build a strong lymphoma community. A community that conducts research to learn lymphoma’s causes, to develop better treatments, and to find a cure. A community that helps people talk about and cope with the fifth most common cancer in Canada. A community that invites you to get and give support.

Lymphoma—including Hodgkin lymphoma, non-Hodgkin lymphoma, and CLL—is the 5th most common cancer in Canada.