Beauty
Gives Back

what is the
beauty of giving

The Beauty of Giving was founded in 2013 by Modern Beauty Supplies in honour of Byron Thompson, a beloved team member who passed away from ALS. Every two months, we partner with a carefully selected charity and one of our biggest beauty brands to feature a top selling product. For the two-month period, all proceeds from the featured product are donated to the selected charity.

Our goal is simple and encompasses our tagline: beauty gives back. We want to spread the love and kindness of the beauty industry to our communities and those in need. Since our conception, we have raised over $175,000 and with your help, we can continue to inspire change, one bottle at a time.

  1. FIND – Look for this months featured product.
  2. BUY – Buy the featured product in-store or online.
  3. GIVE – 100% profits go to the featured charity!

Breakfast Club of Canada
Featured Product

COLORWOW
COCKTAILS

  • Color Wow Bionic Tonic Cocktail – Kale

Strand-strengthening KALE COCKTAIL is clinically proven to make hair 2x stronger with just one use!
Chemicals in hair color cause three major hair problems, and one of them is fragility and breakage. If you want hair that’s stronger….so you can grow it longer, simply apply KALE Cocktail after you shampoo and condition, then heat style.

  • Color Wow Bionic Tonic Cocktail

CoconutGround-breaking COCONUT COCKTAIL (a “bionic tonic” leave-in supplement) instantly restores gloss and silky, liquid-y mobility to dry frizzy hair.
Chemicals in hair color cause three major problems, and one of them is dehydration and rough, raised cuticles. If you want smoother, sleeker hair that slips and slides, simply apply Coconut Cocktail after you shampoo and condition, then heat style. Coconut Cocktail bonds a proprietary complex to hair’s surface (made up of 18-MEA and coconut oil) to mimic and replace the lost lipid layer. Hair is instantly glossy, silky…has renewed mobility and bounce plus humidity resistance.

  • Color Wow Bionic Tonic Cocktail – Carb

Fine, thin hair instantly gains major mass, guts, and volume from CARB COCKTAIL, a ground-breaking leave-in “bionic tonic” supplement. Chemicals in hair color cause three major problems, and one of them is the loss of proteins that give hair strands natural thickness and body. If you want to bulk up skinny strands, simply apply Carb Cocktail after you shampoo and condition, then heat style.
Carb Cocktail bonds a 3-D, carb-based “fiber mesh” to hair’s surface, instantly fattening up fine, limp strands. This ground-breaking Cocktail supplements lost proteins and adds mass to hair by surrounding each strand with an invisible, flexible, micro-fiber “mesh” made up of a carb-based complex (cellulose, starch and oat bran). It’s not a styling gel or root lift: it’s a leave-in bionic tonic that makes hair look and feel so much thicker and fuller.

Promo
ends in
2018/12/31





Breakfast Club of Canada
Featured Charity

For 21 years, Breakfast Club of Canada has been nourishing children’s potential by making sure as many of them as possible have access to a healthy morning meal before school, in an environment that allows their self-esteem to grow and flourish. But the Club is much more than a breakfast program: we take a broader approach that promotes the core values of engagement, enrichment and empowerment, and we team up with communities and local partners to develop solutions adapted to their specific needs. Operating from coast to coast, the Breakfast Club of Canada helps feed 163 000 students every day in 1,455 schools.