The Beauty of Giving was founded in 2013 by Modern Beauty Supplies in honour of Byron Thompson, a beloved team member who passed away from ALS. Every two months, we partner with a carefully selected charity and one of our biggest beauty brands to feature a top selling product. For the two-month period, all proceeds from the featured product are donated to the selected charity.
Our goal is simple and encompasses our tagline: beauty gives back. We want to spread the love and kindness of the beauty industry to our communities and those in need. Since our conception, we have raised over $175,000 and with your help, we can continue to inspire change, one bottle at a time.
Lightweight, flexible texture with a beautifully natural matte finish! The delicate powder mist features a direct application for fantastic root lift and volume.
Super light results, even on fine hair!
Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will. Over time, as the muscles of the body break down, someone living with ALS will lose the ability to walk, talk, eat, swallow, and eventually breathe.
By donating to ALS Canada, you’re providing support and services for people and families living with ALS and funding research to find a cure.