Gives Back

what is the
beauty of giving

The Beauty of Giving was founded in 2013 by Modern Beauty Supplies in honour of Byron Thompson, a beloved team member who passed away from ALS. Every two months, we partner with a carefully selected charity and one of our biggest beauty brands to feature a top selling product. For the two-month period, all proceeds from the featured product are donated to the selected charity.

Our goal is simple and encompasses our tagline: beauty gives back. We want to spread the love and kindness of the beauty industry to our communities and those in need. Since our conception, we have raised over $175,000 and with your help, we can continue to inspire change, one bottle at a time.

  1. FIND – Look for this months featured product.
  2. BUY – Buy the featured product in-store or online.
  3. GIVE – 100% profits go to the featured charity!

Make-A-Wish Canada
Featured Product

CHI Infra Texture
Dual Hair Spray 10oz

Fast-drying hairspray gives lift, movement, texture and control without buildup or flaking. Great as a working or finishing spray. Provides thermal protection against moisture and humidity. Incredibly lightweight, providing a silky shine.

How To Use:

  • On wet hair spray evenly for support and hold.
  • On dry hair hold can 10-12 inches away and mist hair evenly.

Suitable for all hair types

ends in

Make-A-Wish Canada
Featured Charity

Make-A-Wish® Canada is a dynamic wish-granting organization that brings hope, strength and joy to children with life-threatening medical conditions. Along with the national office, eight regional chapters grant magical wishes to children in need from coast-to-coast. Make-A-Wish Canada is an affiliate of Make-A-Wish® International. Make-A-Wish® is the largest wish-granting organization in the world, making wishes come true for more than 324,000 children since 1980.

For more information, please visit